generating trust as the power quality specialists
Over the last two years we have been the principal marketing partner for Enspec Power, at a time when the company has looked to evolve from a family run UK engineering firm to a leading authority in power quality worldwide.
When we first started working with the business, they had just developed a set of visual assets that offered a very literal interpretation of their products and services. The language they used was inward looking, but not particularly inspiring, and there was a focus on the technical aspect of what they did at the expense of actually engaging their customers. Something we’ve witnessed with a lot of companies in the B2B arena.
Since then, however, we have helped Enspec establish a recognisable brand identity through a raft of marketing initiatives from brochures to corporate videos. There is still some way to go, but we are delighted to be a key part of Enspec’s journey, as it quickly becomes a brand with a voice, an opinion and a place in the minds of its wider target audience.
: Brand Strategy : Marketing Campaigns : Brand Guidelines : Illustration : Iconography : Exhibition Stands : Video & Animation : Art Direction : Design : Copywriting
“Be:BrandCreative have been a great asset as an extension of our in-house marketing team. We know that they are the right team for the job whenever we need to make a big impression. Their expertise in heavy industry B2B and commercial B2C allows us to get technical information across to our customers in an engaging way. Their ability to handle the full scope of a project, from the creative idea through execution, has taken a massive weight off our internal team’s shoulders.”
Mara Rastall : CEO, Enspec
